Stoli Returns to the U.S. Market with Expanded Portfolio and Renewed Distribution Momentum

PR Newswire

Stoli Group builds on longstanding distributor relationships, with inventory already positioned domestically and a broader lineup of spirits brands

NEW YORK, Nov. 9, 2026 /PRNewswire/ — Stoli Group today announced its return to the U.S. market, marking an exciting new chapter for the iconic spirits brand and a testament to its resilience. With its Chapter 11 restructuring process complete, the company is moving forward with a renewed focus on growth, supported by longstanding distribution partnerships, inventory already positioned in the country and an expanded portfolio of spirits brands.

Stoli Group marks its return to the U.S. market with an expanded portfolio of premium spirits and a renewed distribution strategy.

Stoli Group has reached a comprehensive settlement with creditors of Stoli Group (USA), resolving previous distribution rights and clearing the way for the company to resume supplying products to the U.S. market. The agreement also addresses remaining inventory and financial obligations, allowing Stoli Group to move forward with its U.S. growth plans.

MHW, Ltd. will serve as importer of record as Stoli Group works with established U.S. wholesale partners, including Empire Merchants in New York and Johnson Brothers. The company is also in discussions with additional distributors, and expects to share further market updates as agreements are finalized.

With inventory already in a U.S. customs bonded warehouse, Stoli Group is positioned to support distributor orders and product availability as sales resume in participating markets. The company is focused on building a consistent, long-term presence across the country.

“The U.S. has always been an important market for Stoli, and we’re eager to share that Stoli is back and better than ever,” said Marina Troyanovskaya, Chief Commercial Officer of Stoli Group. “Our products are already here, we have longstanding partners who know our brands, and we’re focused on reconnecting with consumers across the country.”

Stoli Group is returning with an expanded U.S. portfolio. In addition to existing products Stoli® Vodka and elit® Vodka, the brand is expanding the portfolio with five new products: Moskovskaya vodka, Rooster Rojo and KAH tequilas, and The Irishman and Writers’ Tears Irish whiskeys. The lineup also includes Bayou® Rum, made in Lacassine, Louisiana, which is introducing an updated liquid, packaging and pricing strategy.

Looking ahead, Stoli Group is exploring U.S. production of Stoli flavored vodkas and Stoli Ginger Beer, a new non-alcoholic mixer.

“This next chapter is about more than returning to market. It’s about giving our partners a broader portfolio, investing in our brands and creating new reasons for consumers to choose Stoli,” added Marina. “Our commercial and marketing teams are focused on building momentum in the U.S., with new campaigns planned across key brands.”

For more information on Stoli Group and upcoming product news, please visit stoli-group.com.

About Stoli Group

STOLI Group, headquartered in Luxembourg, is a global leader in the production, management and distribution of extraordinary adult beverages, established in the late 1990s as part of SPI Group. Owning an enviable portfolio of ultra-premium spirits, wines and non-alcoholic beverages, the company is best known for its flagship STOLI® Vodka and now reaches consumers in more than 95 countries worldwide through a network of more than 170 distributors.

At the heart of STOLI Group’s offerings lie iconic brands including elit® Vodka, Bayou® Rum, Kentucky Owl®, The Wiseman®, Cenote® Tequila, Se Busca® Mezcal, Tulchan® Gin, and the non-alcoholic Pathfinder®. Stoli Group also distributes the brands of its sister company Amber Beverage Group, including Moskovskaya vodka, Rooster Rojo and KAH tequilas, and The Irishman and Writers’ Tears Irish whiskeys. The portfolio is further strengthened by a robust wine division under Tenute del Mondo, featuring estates such as Achaval Ferrer® and Arínzano®, along with strategic partnerships across leading Super-Tuscan wines and Château Miraval.

Achaval Ferrer, founded in 1998 in Mendoza, Argentina, crafts acclaimed Malbecs from old, ungrafted vines. Its Quimera Bistró is recommended by the MICHELIN Guide. Arínzano, dating back to 1055, is Spain’s oldest wine estate and a Vino de Pago. It makes the five top-rated Spanish Chardonnays in the latest Guía Peñín.

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